E.L.F. stands for Eyes. Lips. Face...
A while ago, I was chatting with Nana about E.L.F. brushes. Then later she told me she got a brush locally for a whopping $4usd.
Instantly, I told her, these brushes are rather cheap here in the US, at a $1 or $3 price point.
Since I will be sending off something to her next week, I made a trip to my local Target and picked up a few E.L.F. brushes for her. The white handles are the "Professional" series at $3 each, while the black handles are "E.L.F. Studio" collection at $1 each.
The YouTube video that has inspired Nana on E.L.F. brushes