Kiss Me Heroine Make mascaras - Long & Curl, Volume & Curl

I have asked my good friend Nana to send me the Kiss Me Heroine Make mascara from Hong Kong in my beauty haul a little over a month ago. She sent me both the long & curl (left) and the volume & curl (right).

Kiss Me Heroine Make (KMHM)mascara are raved in a lot of beauty blogs (like Kathi's Lotus Palace) for its price point and quality. It is almost 50% cheaper than Majolica Majorca's mascara ($68hkd vs. $128hkd), so I am curious to find out how does KMHM's mascaras compare to MJ's.

KMH long & curl mascara:

It has a slightly curved applicator/bristles and unlike MJ that is more like a flat comb, KMHM's are more like a 3D brush:

This lengthening mascara won the first place in Cosme's mascara category back in 2009. Cosme is sort of like the US's allure beauty award here. It is Japan's leading beauty/skincare pop chart. Its ranking change by the week and it's quite interesting to see the top winners of beauty products by category. Go check it out!


http://www.cosme.net


I usually like to use lengthening mascaras but this time I would like to give the volumizing kind a try.


KMHM volume & curl mascara:

The volume & curl has a different applicator shape. It sort of looks like the number "8" rotated about 360 degrees.

Now, putting the mascaras to the test. 
Left: long & curl
Right: volume & curl

Close up of volume & curl:

Close up of long & curl:

See how feathery, light and clean my lashes are? I really love this. It looks like I have put on nice falsies on my eyes too! I love it!!

I notice that the long & curl gives really distinctive lash by lash look and is very similar to what MJ's lengthening mascara does, almost identical I would say. For the volume & curl, I would say it's similar to its lengthening cousin, except it has a little "clumping" action going on. This clumping is not from using an old mascara, as I have just opened this mascara for review.

In terms of durability, KMHM mascaras stay put during the 6 hours I have them on me without any smudging and falling off. I am totally sold on beauty on a budget!

Moving on to the cleansing part. It's about the same stubborn-ness as the MJ mascaras that requires time and care to clean it off properly with my Shu Uemura green cleansing oil. (well, that explains why it didn't smudge, right?)

I have also accquired KMHM's pink tube of mascara remover and I will review it later, most likely when I am traveling for a small trip or something later. Also, I have their liquid eyeliner that I will be reviewing with Dolly Wink liquid eyeliner and see which one works better for me :)

Hope you girls have enjoyed my review!